PROJECT
Sustainability Campaign for BalenciagaWORK CATEGORY
Poster Design, 3D Motion Graphics, AR FilterPROJECT DETAILS
2022,32x24inch-------------------------------------------------------------------------------------
This is the campaign to consider the environment by converging fashion posters on all streets in New York City with social media and Instagram with AR and a QR code. Fashion and fabric are quite harmful to the environment. Moreover, social media has led consumers to adopt and move on from fashion trends quicker than before, which is why many fabrics are abandoned. Posters on the street are easy to see and pass by, but if some people who are interested in this campaign look closely and scan the QR code, they can see a different look of nature. If they use and share the AR on their social media, other people can be interested in the campaign; it can also be Meaning-Out so that this campaign can spread quickly.
Balenciaga has uniquely marketed its clothes, and they always upload information regarding the sustainability of every item on the website. Therefore, people can check their footprint. Based on these reasons, my campaign can be a distinctive and effective campaign for Balenciaga.
